FOUNDER

I started Trades That Win because I kept seeing the same pattern. Good trades doing solid work, but struggling to turn that into a consistent, well-run business.

Not because they lacked skill. Because they lacked structure, clarity, and a better way to win the work.

Over the years, I’ve worked on projects that have influenced over £170m in revenue through clearer proposals and stronger positioning.

Which means I’ve seen what separates businesses that win better work from those that don’t. And it’s rarely effort. It’s how the work is presented, priced, and positioned.

The problem is not a lack of ways to advertise or generate leads. The problem is turning those leads into proper work. Work that is clearly defined. Work that is priced properly. Work that puts you in control.

I work privately with business owners and companies on communication, positioning, proposals and commercial clarity.

Some of those clients pay four-figure monthly retainers for ongoing strategic support.

Trades That Win brings those same principles into a practical working room built specifically for trade business owners.

But this is not me teaching trades how to do their trade.

It is about helping good trade businesses explain their value properly, protect their margin, follow up with confidence, present work professionally, and stop losing jobs purely because somebody else looked cheaper or sounded clearer.

I have worked with trades for years, from security and fire to glazing, kitchen fitting, joinery, installation businesses and property services.

I also come from a family of trades, so I understand the pride that comes with doing proper work.

And this is the pattern I see most often:

Trades That Win exists to close that gap.

I want trades businesses to win better work. Not just more work. Better clients. Better margins. Better control.

I want you to understand how to present what you do properly. So you stop competing on price. So you stop relying on chance. So the business works the way it should.

We will never lose sight of our core purpose. This will never become just another networking group. We will never ask you to pass forced referrals, pitch to the room, or waste your time.

MILLION DOLLAR WORDS

THE THINKING BEHIND TRADES THAT WIN

Million Dollar Words was written to help business owners explain their value clearly, confidently and commercially.

It is built on real work. Not theory.

Over the years, those words have helped win more than £170 million of work for clients.

Trades That Win takes that same thinking and brings it into the room. Practical. Face to face. Applied to real trade businesses.

"Cuts through the noise like nothing else. It shows you exactly how to make your message land, line by line. No hype. No gimmicks. Just clarity."

"Worth far more than the cover price. Practical, results-focused, and genuinely helps you win more business."

"Excellent. Straight to the point. I am far more confident dealing with customers and pitching my products."

"Clear, engaging and easy to follow. I found myself implementing the ideas straight away."

"A very clear and concise book on how to win more business by being clear, not clever."

"Transformational. No nonsense. You start applying it immediately."

"A practical guide to better business outcomes that you will return to again and again."

"Devastatingly direct. It forces you to sharpen your thinking and your words."

TRADES THAT WIN WORKS WITH OWNERS AND FOUNDERS ONLY.